Leveraged diverse marketing channels to optimize brand visibility and drive measurable outcomes.
During PPM’s national business growth, increased brand recognition and lead development were key. To drive this effort, I led a highly successful marketing campaign that generated over 1 million impressions, demonstrating an exceptional ability to reach and engage target audiences and a 7.9% conversion rate, translating strategic vision into tangible results. Taking a creative yet analytical approach, balancing innovation with precise execution, the campaign exceeded goals and elevated brand recognition through dynamic, results-oriented marketing initiatives.
Ron Houghtaling 