Reimagined industry-leading marketing tool.
Marcus & Millichap uses a proprietary property marketing tool to connect property buyers and sellers. The technology was slow, outdated, and losing effectiveness. To modernize this business-critical tool, I led a program that included internal and external development teams to redesign it with a clean, streamlined user experience and establish it as a single platform for agents to search listings, manage their workflow, and market their properties. Features introduced included advanced search criteria, saved buyer needs, pipeline management, marketing automation, and metrics.
Ron Houghtaling 