Elevating Brand Presence Through Strategic Event Design and Branding
At Marcus & Millichap, I played a pivotal role in elevating the brand’s presence at ICSC RECON, a key industry event. I led the design and execution of an innovative and visually compelling booth that not only captured attention but also reinforced the brand’s market-leading position. Additionally, I developed and executed a themed client party that resonated with our target audience, creating a memorable and engaging experience that strengthened client relationships. I also managed the theme, content, and execution of a client thought-leadership panel event, positioning our brand as an industry knowledge leader and delivering valuable insights to our clients.
To further amplify our presence, I implemented strategic out-of-home (OOH) branding throughout the event space, ensuring consistent brand visibility and reinforcement across all touchpoints. Through meticulous planning and execution, I enhanced the event’s overall brand perception, delivering a standout experience that aligned with our broader marketing objectives and drove significant engagement.
Ron Houghtaling 