Boosted marketing efficiency through reorganization.
CBRE’s global marketing comprises three regional teams catering to distinct geographic needs while upholding brand consistency and a unified market approach. In the Americas, the traditional setup relied on local field marketing teams, resulting in varied service levels. As head of Americas marketing, I restructured operations, consolidating under unified leadership. I established Centers of Excellence in design, business development, PR, and digital marketing, standardizing services and promoting collaboration. Implementing efficient tools and processes optimized resource allocation, tracked capacity, and boosted productivity. This streamlined approach paved the way for future expansion and growth.
Ron Houghtaling 