With a steadfast dedication to growth, my career trajectory embodies continuous advancement. Embracing challenges, I’ve consistently sought opportunities for professional development. Each career phase has fueled my growth mindset, equipping me with a diverse skill set and an unwavering drive for excellence.
Marketing Strategist and Fractional CMO
2024 to Present. I help organizations cut through marketing chaos and find clarity. I provide fractional CMO support and full-funnel strategy for growth-minded teams that need results without the overhead. I focus on aligning marketing with business goals—whether that’s improving lead quality, increasing conversion rates, elevating brand positioning, or building scalable systems that deliver measurable ROI.
Senior Vice President, Strategic Initiatives
2024. Led the enhancement of sales and marketing operations through creative strategies and operational leadership. Developed and executed initiatives to optimize CRM systems, refine product launch strategies, and cultivate strategic partnerships. Demonstrated ability to advance sales and marketing operations within the technology sector to achieve scalable and sustainable results.
Vice President, Marketing and Communications
2021 to 2023. Transformed marketing and communication for the boutique commercial real estate program management and consulting firm. Spearheaded dynamic strategies that fueled business expansion and elevated client relations, propelling a remarkable 16% year-on-year growth. As a pivotal member of the senior leadership team, I played a key role in shaping and executing strategic initiatives, fostering collaboration, and driving organizational success through effective decision-making and visionary leadership.
Vice President, Marketing
2017 to 2021. Provided strategic leadership in marketing and brand management for the 2,000+ agent commercial real estate investment firm. Built and managed an efficient, creative centralized marketing team and programs, including advertising, video, marketing automation, property marketing, and lead generation and development. Increased the quality and effectiveness of all branded materials and marketing tools.
Vice President, Global Marketing
2014 to 2015. Revamped global intranet via Microsoft SharePoint, tailoring content by user location, business line, and role. Facilitated collaboration for 44,000 staff across 40+ nations. Replaced 30 disparate intranets on 10 platforms, streamlining 50K pages and 1M docs. Pre-launch benchmarks exceeded with 50%+ user engagement in two weeks. Enabled seamless content management, transforming prior chaos for authors, publishers, and users. Empowered superior communications and messaging capabilities.
Vice President and Head of Americas Marketing
2013 to 2014. Led a 250+ member team in driving sales and increasing brand awareness in support of $2B+ business across the U.S., Canada, and Latin America. Initiated conference series to bring CBRE thought leadership to key clients in 15 small to midsize markets. Centralized field marketing to more efficiently assign resources. ericas Marketing
Senior Director Marketing Innovation
2011 to 2013. Assembled and led a five-member team in leveraging innovative technologies in support of dynamic marketing.
Senior Director/Director of Brand Management
2005 to 2011. Planned and directed the development and implementation of the global brand strategy. Served as creative lead in corporate-wide rebranding. Ensured consistent identity and messaging.
Director/Manager of Graphic Design
2003 to 2005. Led a four-person team in creating print, video, and digital marketing solutions. Expanded web marketing strategy.
A seasoned professional with a proven track record of success, I’ve spearheaded initiatives that delivered measurable business outcomes. I bring a strategic mindset and a history of excellence, positioning me as a valuable asset to any dynamic team.
Ron Houghtaling 